Notice of Financial Incentive

Summary of the Program Benefits

We offer a rewards and promotional program that allows customers to earn reward points on qualifying purchases and receive exclusive discounts through email marketing. These benefits may include reward points redeemable for future purchases and limited-time discount offers, such as percentage-off promotions on eligible items. We may also offer sweepstakes, giveaways, or promotional contests that provide opportunities to win prizes.

Material Terms of the Program

Reward Points Program
Registered customers can earn reward points by creating an account and being logged in when placing qualifying online orders. Reward points are earned on eligible, non-discounted products after an order is fully invoiced.

Points are earned at a rate of 5 points per U.S. dollar spent on qualifying products, excluding taxes, shipping, gift cards, clearance items, and discounted or promotional items.
Reward points are credited after the order has shipped or been completed.
Points can be redeemed at checkout at a rate of $1 for every 200 points, with a minimum of 1,000 points required to redeem.
Reward points expire one year from the date they are earned.
A maximum of 50,000 points may be accrued at one time.
Orders placed without logging into a customer account do not qualify for reward points.

Email Discount Offers
Customers who subscribe to email marketing may receive exclusive promotional offers, such as percentage-off discounts on eligible items.

Discount codes are unique, expire after a stated period (typically 30 days), and may not apply to MAP-restricted products or other excluded items.
Subscribing to email marketing is optional and not required to earn reward points.

Full program rules, exclusions, and limitations apply.

Sweepstakes and Promotional Contests

Sweepstakes and Promotional Contests
From time to time, we may offer sweepstakes, giveaways, or similar promotional contests that allow customers to enter for a chance to win prizes.

Participation in these promotions is optional. Entry may require providing personal information such as your name, email address, mailing address, phone number, or other information necessary to administer the promotion, contact winners, and deliver prizes.

Some promotions may allow multiple methods of entry, including a free method of entry where no purchase is required, in accordance with applicable law. Entry into a sweepstakes or promotional contest is not required to participate in the rewards program or to receive email marketing offers.

Prizes, eligibility requirements, entry methods, and promotion durations will be described in the official rules for each promotion. Additional terms, exclusions, and limitations may apply.

Personal Information Used for Sweepstakes
When you enter a sweepstakes or promotional contest, we may collect and use:

Identifiers such as name, email address, mailing address, phone number, or account ID
Commercial information such as purchase history if relevant to the promotion
Internet activity such as interactions with promotional emails or entry forms
Communications related to prize fulfillment or winner verification

This information is used to administer the promotion, verify eligibility, contact entrants or winners, prevent fraud, comply with legal obligations, and deliver prizes.

Personal Information Involved

To operate the rewards and promotional program, we collect and use the following categories of personal information, as defined under California law:

Identifiers, such as name, email address, account login information, and customer ID
Commercial information, such as purchase history, order details, and reward point activity
Internet or similar network activity, such as interactions with our website and marketing emails
Customer communications, such as support inquiries related to accounts or rewards

We use this information to administer accounts, track rewards, deliver discounts, prevent fraud, and communicate program updates.

How to Opt In

You can opt in by creating a customer account on our website and placing orders while logged in.
You may opt in to email marketing separately by subscribing through our website sign up form or within your account.

Participation in the rewards program and email promotions is optional.

Right to Withdraw at Any Time

You may withdraw from the rewards program or unsubscribe from email marketing at any time.

To close your customer account and withdraw from the rewards program, please contact us at orders@meltontackle.com. If you close your account, any unused reward points may be forfeited in accordance with program rules.
Email subscriptions can be canceled using the unsubscribe link in our emails or through your account settings.

Value of Consumer Data and Relationship to the Incentive

We offer reward points and promotional discounts because the personal information collected through the program helps us better understand customer preferences, improve our offerings, operate the rewards system, and provide relevant promotions.

Promotional email discounts are offered on a discretionary and variable basis and are not assigned a fixed monetary value for purposes of this notice.

Good-faith estimate of the value of consumer data
For the rewards program, we estimate the value of a participating customer’s personal information to be up to approximately 2.5% back on qualifying product purchases, based on the reward point earn rate, before expiration and subject to program exclusions.

The actual value received by any individual customer may be less or zero depending on purchasing activity, whether reward points are redeemed, and whether points expire.

How we calculated this value
This estimate is based on:

The reward point earn rate of 5 points per U.S. dollar spent, redeemable at $1 per 200 points
The fact that reward points are earned only on qualifying, non-discounted products
Program limitations, including minimum redemption thresholds and point expiration
The costs of operating and administering the rewards program

Based on these factors, the rewards offered represent a reasonable relationship to the value of the consumer’s data. This estimate reflects the value of the financial incentive provided to participating customers and is used as the basis for offering the rewards program.

Value of Consumer Data Related to Sweepstakes
We may offer sweepstakes prizes and promotional contest entries because the personal information collected helps us understand customer engagement, improve marketing efforts, and operate promotional programs.

Sweepstakes entries and prizes are offered on a discretionary and variable basis and are not assigned a fixed monetary value for purposes of this notice. The value of consumer data associated with sweepstakes participation will vary depending on the promotion, prize value, and level of participation.

Any estimated value of consumer data in connection with a specific sweepstakes will be reasonably related to the value of the prize and the cost of administering the promotion.

Participation in sweepstakes or promotional contests is voluntary, and you may choose not to enter.