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"ELECTRIC FISHING REELS FOR SALTWATER" in white text over ocean backdrop. Silver electric fathom reel on right with display and black rod with guides facing up.
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Electric Fishing Reels for Saltwater

Electric fishing reels have been revolutionizing saltwater fishing for decades. While they aren't for everybody, an electric reel makes saltwater fishing more accessible and enjoyable for many anglers. From the tournament fisherman to the avid weekend warrior, electric reels have countless applications. These powerful tools combine traditional fishing mechanics with modern-day technology to revolutionize the way anglers target fish.
"DIFFERENT TYPES OF LURES FOR SALTWATER FISHING" in white text over dark brown wooden table with a variety of different colored lures.
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Different Types of Lures for Saltwater Fishing, Explained

Saltwater fishing presents a unique set of challenges that set it apart from freshwater angling. From dealing with currents, tides, and swell to the constant struggle of maintaining gear in a corrosive saltwater environment, anglers need to be well-equipped and knowledgeable to succeed in these demanding conditions. Not to mention, in general, saltwater game fish tend to be bigger, pull harder, and have a more expansive diet than their freshwater counterparts. One of the most critical aspects of your saltwater fishing success lies in selecting the right lure for the job.

"A LEGACY OF INNOVATION AND THE FEATURES THAT SET THEM APART - AVET REELS in blue text over multiple silver Avet reels with black handles.
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Avet Reels | A Legacy of Innovation and the Features That Set Them Apart

Avet is renowned in the fishing industry for their tackle, and whilst still being a relatively young company they are paving the way for the future of fishing by becoming renovators of Reels, whilst also keeping all designs and assembly right here in the USA. But what is it about Avet that makes them truly unique? From having a wide range of Reel series, to innovating features such as the 3-Speed and the MC Cast, this will all be touched on and more giving you a true understanding of why Avet are so popular and how you yourself can take advantage of their wide selection of Reels, whether you are just starting out, or are a master of the seas.

"NEW PENDING IGFA WORLD RECORD YELLOWFIN TUNA THE FULL STORY" in white text on underwater background with yellowfin tuna in the foreground hooked on a lure.
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The New Pending IGFA World Record Yellowfin Tuna | The Full Story

The saltwater sportfishing community has been buzzing with excitement over a potential new IGFA world record yellowfin tuna caught off the lower banks of Baja on a 10-day trip aboard the Excel, a sportboat out of San Diego, California. On November 11th, 2024, Earl Gill IV hooked and landed a massive yellowfin that weighed 448 pounds on the boat's scale. When weighed again six days later in San Diego on a certified IGFA scale, the fish came in at 443.5 pounds—still 15 pounds heavier than the current IGFA All-Tackle world record.

"HOW TO TAKE CARE OF YOUR TACKLE - TIPS FOR STORAGE & MAINTENANCE" in white text over shop background with tackle on the wall. Black rod with silver reel in foreground with "SALT & BRINE REMOVE" in a white container next to it
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How to Take Care of Your Tackle: Tips for Tackle Storage and Maintenance

Properly caring for your rods, reels, and tackle is one of the best ways to ensure longevity and functionality from your hard-earned fishing gear. Many of us have spent years building an arsenal of rods and reels, likely investing more money than we'd care to admit. Having dedicated time and resources to acquiring our treasured tackle, it's only fitting that we maintain and care for our gear throughout the season and store it away properly in the offseason.

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Spinning vs Casting Rod: What’s the Difference?

Choosing the right fishing rod, reel, and tackle, is imperative for your success and enjoyment on the water. With the proper gear, you can fish more effectively and maximize your opportunities to catch fish. When it comes to fishing rods, spinning and casting rods are easily the most frequently utilized rods by anglers across the country. Both have their pros and cons, and knowing which one suits you best will go a long way in helping build your fishing gear arsenal. 

Person standing on a sandy beach casting a fishing rod into the ocean, with a blue chair and fishing gear nearby. Large text reads “How to Choose the Best Surf Fishing Gear.”
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How to Choose the Best Surf Fishing Gear

It seems like over the past decade or two, surf fishing has exploded in popularity. Not only is it cheaper and more convenient than many other styles of fishing, but it can be extremely productive as well! For someone who is just getting into surf fishing however, picking out the right rod, reel, and tackle can certainly be a daunting task.

Two spiny lobsters with reddish-brown bodies and long orange antennae are nestled among rocks on the ocean floor near a crevice in a coral-covered underwater environment.
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California Spiny Lobster Season Opener

The Lobster season opening in California is a highly anticipated day for anglers, foodies, and outdoor enthusiasts. This opener is an excellent opportunity for experts and novice anglers to participate in trapping/fishing lobster for consumption at home in Southern California.

Multiple Shimano Metanium Baitcasting Reels on Expride Rods with text: "The Ultimate Guide to Shimano Baitcasting Reels Banner"
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The Ultimate Guide to Shimano Baitcasting Reels

If you’ve been involved in the fishing community on any level, whether as an avid fisherman or hardcore enthusiast, it’s almost a guarantee that you know the Shimano brand name. Likely you’ve owned Shimano Rods, Shimano Reels, or Shimano Lures and know about the quality craftsmanship and effectiveness of their gear. Shimano has long been a respected name within the fishing industry, having launched their Fishing Tackle Division in 1970. They’re known for their high quality, innovative products which continue to develop and improve seemingly every season. With decades of experience, Shimano has built a reputation for providing anglers around the world with reliable and efficient fishing gear and tackle. Shimano’s baitcasting reels, in particular, are celebrated for their precision, durability, and advanced technology.

Black spool of Seaguar Threadlock braided fishing line with blue label rests on weathered wood. A fishing reel appears blurred at top right. Text reads: “HOW TO CHOOSE THE BEST BRAIDED FISHING LINE”.
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How to Choose the Best Braided Fishing Line

These days, braided fishing line has become an extremely popular choice among anglers, in both fresh and saltwater fisheries, due to its high strength, thin diameter, and low stretch. These are just a few of the factors that make fishing braided lines effective across a wide variety of fisheries. Knowing how to select the best braided fishing line for your specific fishery is crucial as it can significantly influence your fishing success, increase your hookup ratio, and help you land more of the fish that you hook.